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Broncos 2017 Season

Project
Broncos Season Look

Year
2017

Role
Identity
Art Direction

 

Denver Broncos

I established the season look for the Denver Broncos 2017 football season. Broncos Country prides itself as being in the Mile High City. I wanted to bring a part of that mile high magic of the Rocky Mountains into the design. By using subtle mountain textures and a graphic peak, they help tie together Colorado and the Broncos while being bold and clean. The look can be seen on banners and signage throughout the stadium, schedules, magnets, Gameday Magazine and several other applications.

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Photography: Taryn Parker
Ringwalk Banner Production: Emma Galeana

Mile High Five

In conjunction with the season look, a Mile High Five campaign was created. We wanted to create more engagement with fans when they visited the stadium. Two banners on the south end of the stadium were created to do just that. If you stand with your hand up and have a buddy snap a photo of you, it will look like you’re highfiving Von Miller or Demaryius Thomas. Fans were encouraged to post their photos online using #milehighfive.