Broncos Fit

Art Direction

The Denver Broncos developed a new exercise and fitness focused initiative. The program centers around encouraging Broncos fans to live a healthier lifestyle by drinking more water, exercising and eating more fruits and vegetables. The Broncos Fit program consists of different divisions: Broncos 7k Series, Broncos 7k + Expo, Women’s Workout Series and 45 Day Fitness Challenge. I was tasked with establishing the brand logo and look, along with all collateral for each event.