Nature’s Variety Pride

Branding & Packaging

Nature’s Variety was looking for a fun and whimsical name and branding for their new grain-free line of cat food. This new product is focused on cat’s unique personalities. Working with a team, we brainstormed and developed many names, logos and packaging options for what is now called PRIDE Cat Food. Today they can be found in all PetCo locations. Identity was launched with packaging, pos, posters and an online quiz to determine which Pride cat is most like your cat’s personality.


Writer: Bonnie Lenzen
Logo Illustrator: Rebecca Lee